Autodesk Viewer

Autodesk wanted a vehicle for drawing new subscribers to its cloud-based design collaboration platform. I was tasked with designing an easy-to-use 3D and 2D design sharing and viewing application across web, tablet, and mobile form factors.

Autodesk Viewer

Autodesk wanted a vehicle for drawing new subscribers to its cloud-based design collaboration platform. I was tasked with designing an easy-to-use 3D and 2D design sharing and viewing application across web, tablet, and mobile form factors.

1. Context

[↓] Over the last decade, Autodesk has made a concerted effort to transform the way architects and mechanical designers collaborate, design, and make. The ability to view and interact with complex designs on web and mobile is a critical building block for the company's platform business growth.

2. Desktop Wireframes

[↓] When wireframing, I detail the content out. This helps me get in tune with what the product is supposed to do and ensures that the product team and stakeholders will understand what the proposed design entails.

3. Tablet Wireframes

[↓] It was important to design a UI that could work equally well across desktop, tablet, and mobile form factors. This simplified the code and made it possible for a small team to evolve the product quickly.

4. Phone Wireframes

[↓] These wireframes describe how markup drawing works on smartphones. When I wireframe, I always try to imagine a user going through the interaction. This helps me anticipate any issues or edge cases that may occur. The better I can do this, the more efficient the engineering will be.

5. Wireframe Illustrations

[↓] Even at the wireframing stage, it's important to get a feel for what the final experience will be. Since Autodesk Viewer makes it possible to view and interact with architectural and mechanical designs, the wireframes needed to incorporate this kind of content. These were drawn with a Wacom Cintiq and Adobe Illustrator.

6. Design Direction

[↓] I directed the visual design of Autodesk Viewer. The look and feel of the product was designed to fit within Autodesk's design system and the goal was to offer a clean, modern appearance that would elevate the designs being viewed. Visual design credit: Alice Chang.

1. Context

Over the last decade, Autodesk has made a concerted effort to transform the way architects and mechanical designers collaborate, design, and make. The ability to view and interact with complex designs on web and mobile is a critical building block for the company's platform business growth.

2. Desktop Wireframes

When wireframing, I detail the content out. This helps me get in tune with what the product is supposed to do and ensures that the product team and stakeholders will understand what the proposed design entails.

3. Tablet Wireframes

It was important to design a UI that could work equally well across desktop, tablet, and mobile form factors. This simplified the code and made it possible for a small team to evolve the product quickly.

4. Phone Wireframes

These wireframes describe how markup drawing works on smartphones. When I wireframe, I always try to imagine a user going through the interaction. This helps me anticipate any issues or edge cases that may occur.

5. Wireframe Illustrations

Even at the wireframing stage, it's important to get a feel for what the final experience will be. Since Autodesk Viewer makes it possible to view and interact with architectural and mechanical designs, the wireframes needed to incorporate this kind of content. These were drawn with a Wacom Cintiq and Adobe Illustrator.

6. Design Direction

I directed the visual design of Autodesk Viewer. The look and feel of the product was designed to fit within Autodesk's design system and the goal was to offer a clean, modern appearance that would elevate the designs being viewed. Visual design credit: Alice Chang.

1. Context

Over the last decade, Autodesk has made a concerted effort to transform the way architects and mechanical designers collaborate, design,and make. The ability to view and interact with complex designs on web and mobile is a critical building block for the company's platform business growth.

2. Desktop Wireframes

When wireframing, I detail the content out. This helps me get in tune with what the product is supposed to do and ensures that the product team and stakeholders will understand what the proposed design entails.

3. Tablet Wireframes

It was important to design a UI that could work equally well across desktop, tablet, and mobile form factors. This simplified the code and made it possible for a small team to evolve the product quickly.

4. Phone Wireframes

These wireframes describe how markup drawing works on smartphones. When I wireframe, I always try to imagine a user going through the interaction. This helps me anticipate any issues or edge cases that may occur.

5. Wireframe Illustrations

Even at the wireframing stage, it's important to get a feel for what the final experience will be. Since Autodesk Viewer makes it possible to view and interact with architectural and mechanical designs, the wireframes needed to incorporate this kind of content. These were drawn with a Wacom Cintiq and Adobe Illustrator.

6. Design Direction

I directed the visual design of Autodesk Viewer. The look and feel of the product was designed to fit within Autodesk's design system and the goal was to offer a clean, modern appearance that would elevate the designs being viewed. Visual design credit: Alice Chang.

7. Impact + Takeaways


Over the course of two years, we built the product up from scratch, resulting in millions of design views per year.

In the week after this redesign was launched, Autodesk Viewer saw a 25% increase in usage and customer satisfaction over the original version.

The Viewer was incorporated into Autodesk's marquee desktop authoring applications, greatly streamlining design sharing workflows.

  • CI/CD infrastructure made it possible to update the site on a daily basis. This encouraged us to design and build value in small, rapid increments.
  • When we undertook this project, we made sure that the product was highly instrumented. Each time a new feature was released, we could immediately see whether it had a positive or negative impact. This made it possible to build up a deep understanding of what customers needed over time.
  • This project gave me insight into the importance of design visualization for CAD. The lessons learned through this project enabled me to develop a strategic POV around design visualization for Autodesk.

7. Impact + Takeaways


Over the course of two years, we built the product up from scratch, resulting in millions of design views per year.

In the week after this redesign was launched, Autodesk Viewer saw a 25% increase in usage and customer satisfaction over the original version.

The Viewer was later incorporated into Autodesk's marquee desktop authoring applications, greatly streamlining design sharing workflows.

  • CI/CD infrastructure made it possible to update the site on a daily basis. This encouraged us to design and build value in small, rapid increments.
  • When we undertook this project, we made sure that the product was highly instrumented. Each time a new feature was released, we could immediately see whether it had a positive or negative impact. This made it possible to build up a deep understanding of what customers needed over time.
  • This project gave me insight into the importance of design visualization for CAD. The lessons learned through this project enabled me to develop a strategic POV around design visualization for Autodesk.

7. Impact + Takeaways


Over the course of two years, we built the product up from scratch, resulting in millions of design views per year.

In the week after this redesign was launched, Autodesk Viewer saw a 25% increase in usage and customer satisfaction over the original version.

The Viewer was incorporated into Autodesk's marquee desktop authoring applications, greatly streamlining design sharing workflows.

  • CI/CD infrastructure made it possible to update the site on a daily basis. This encouraged us to design and build value in small, rapid increments.
  • When we undertook this project, we made sure that the product was highly instrumented. Each time a new feature was released, we could immediately see whether it had a positive or negative impact. This made it possible to build up a deep understanding of what customers needed over time.
  • This project gave me insight into the importance of design visualization for CAD. The lessons learned through this project enabled me to develop a strategic POV around design visualization for Autodesk.

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© Jess Ruefli 2025